percent-discount-illustration-red-on-white50% OFF !!!  Buy Now!! We’ve all seen the signs at the local supermarket or department store.  And many times we’ve noticed that the item marked on sale – 50% off –  for $9.99 – was the same item we saw in the store a few days earlier selling only $12.99.

Yes – somewhere along the line the store had it priced at $20 – for a day or two at least – so that they could ‘legitimately’ mark it as 50% off – but in reality – there was a discount of only 15% – not 50%.

Don’t get caught up in the hype of discounts.  Hire a good charter broker and trust them to find you the best ‘VALUE’.  It’s not about the advertised discount.   It’s about what you get for your money.

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